NEMA, the National Electrical Manufacturers Association, is a growing collective of electrical equipment and medical imaging makers. To lay the groundwork for their future growth and increase the value of their site to their members, NEMA was focused on engaging their members and the media with a new website and provide seamless integration of their properties. Leadership felt the company was too siloed with legacy both operationally as well as technically. As a result, the collection of websites had likewise begun to represent these silos, making it difficult to find content for end-users. NEMA tasked ZURB with redesigning the new site and unifying the experience.

After interviewing several NEMA members, we discovered the way the site was laid out was dramatically different from the way users wanted to use it which generated this Design Insight:

ZURB’s redesign included a deep dive into the properties’ usage and personas to incorporate new, modern functionalities and features with a better overall experience and impact across all of the NEMA properties.