The Knowledge Vault

Completing 100 design projects every year gives us unique perspectives and insights you can’t find anywhere else.

You Can’t Design Without a Growth Mindset

Design is the rendering of intent - it requires thinking about the future state of a service or product and putting forth activities to make that outcome real. And it’s fraught with failure.  As most designers know, the more creative and forward-thinking the vision, the greater the chances of failing along the way. Thus, the really great designers not only accept, but celebrate failure as an essential part of the design process. 

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