Every successful project starts with a plan. ZURB’s Flight Plan is just that, a start to a great outcome. It communicates the high-level focus for each week of the project and what deliverable or outcome we are trying to reach by the end. But it is just a start. Flight Plans are fluid, and as business goals are defined and Design Insights are surfaced, our Flight Plans provide the flexibility to change and become what your business needs by the end of our engagement.
From begin to end, we’re focused on creating great work, collecting feedback, and surfacing Design Insights to take us to the next level. We’ll check-in every 2 - 3 days to keep the feedback loop focused and frequent, driving your team to make decisions and keep evolving through the process. The path to excellence is not linear and can be full of twists and turns, but we can describe it in these three Mental Spaces:
This is all about learning. During Lift, we’re needfinding, opening up the problem and exploring all the possibilities. We’ll begin by conducting comprehensive audits, analyzing the competition, conducting user research and exploring the opportunities. The goal here is to first open up, to define the problem, and then see how we can create the most impact during our engagement.
A journey with ZURB is a collaborative one, and our teams will count on each other to keep communication flowing and commit to awesome work. Meet your copilots:
The Designer works with the Design Lead & Advocate to surface Design Insights, create and refine the design concepts with the team, and keep the project on a forward progression to a positive outcome that solves your business goals.
The Design Lead is a seasoned Product Designer, experienced at turning complex problems into simple, intuitive solutions. They’ll lead the charge, guide the progression of our engagement.
The Customer Advocate is the voice for your users or customers. They’ll conduct continuous research and interviews, testing the design assumptions and decisions, and surfacing Design Insights.
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