Wired

ZURB Wired Updates

Keep up with the ZURB Team as they pull off a marketing miracle in 24 hours!

Website Prototype Update

Earlier in the day the engineering team started prototyping the website. Right now they're transforming prototype page templates provided by the design team into working Joomla templates. So far we've coded up the blog index and blog show pages.

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Lo-Fi Wireframes Pages Complete

Earlier in the day we went through a ton of opportunity sketches- 50+ to be exactish. This afternoon we then started to put more definition to the screens. Often times in our design process we'll just do sketches of web screens before jumping into code.

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Early Prototypes of the Print Brochure

As part of our design process, we print our design pieces out to make sure we have the elements on the page working together. Here's a quick peek at what the design team has put together for the brochure. We're still in the process of iterating... we're going to be cramming to the last minute to hit our print deadline!

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Analytics Revealed Opportunities

In our design process we look at analytics to help us understand general trends. Rebekah Children's Services had only been collecting data since April, but we came across a few pieces of information that helped us brainstorm some opportunities.

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Turning the Corner at Lunchtime - 12pm

At 12 noon we passed through the first major decision point of ZURBwired 2011. After taking a break to have a quick bite to eat, the completed concepts were presented to the group and everyone voted on which ideas they like best. The teams broke apart for the afternoon and started to work on creating and implementing the ideas developed during the morning.

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Finalizing Opportunities Before Lunch - 11am

As we near lunchtime, the designs and structure are really starting to take shape. Rebekah Children's Services is diving in to help the ZURB team push the envelope with some of the design concepts. Each team is working on identifying opportunities and racing to formalize their ideas to present to the group after lunch. At 12pm we'll break for lunch and finalize the Define Phase and choose which ideas make the cut moving forward.

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Rebekah Children's Services Web Audit

Rebekah Children's Services Web Audit

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We're on CNET Homepage!

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Hitting Stride Mid-Morning - 10am

Two hours into ZURBwired and the teams are well underway developing their concepts. After getting over the first few obstacles, everyone is starting to hit their stride as we work towards the 12pm deadline to finalize opportunities and start cranking out prototypes.

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Competitive Reviews

We're cranking on all cylinders to hit our afternoon print deadline. One of the results of our morning sessions was a competitive review to help us shape our website. Take a look at our reviews of similar services (in a corporate environment this is useful to understanding a market. All of these non-profits are providing amazing services!)

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Ice Breaker Morning Photos

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First Few Hours In Video - 8am

As you have seen on the blog lots has happened so far. We lost internet temporarily, we divided into teams, set our goals, got feedback on our logo concept ideas, and generated 54 opportunity sketches for the website design and the profiles. We're getting ready to present the opportunities and vote on ones we should run with. Here is the first few hours of the event condensed in 40 seconds of video:

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Logo Sketches

We posted a bunch of opportunity sketches for the logo on the extranet. The goals of the logo refresh is to represent Rebekah Children's Services in a more modern and playful way Check them out.

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Goals are Set

As part of our ZURB process, we publish our work to a website we call the 'extranet.' We'll capture all the work pieces for this event as it unfolds during the day- you can view these pages on the extranet here:

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Logo Concept Test

We're throwing around some logo concept ideas internally here and we're using our product Verify to collect feedback. We'd love your feedback on these sketches!

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Breakout Brainstorms

Jeremy kicked us off this morning by inspiring the group to jump into the work head first. As part of the kick-off, we broke into 8 teams. Here's a list of the ZURBian team leads that are currently directing the first phase of work:

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Video Key Frames Completed

Part of the magic of ZURBwired is that we edit and document the event in real-time.

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Ice Breaker Starts the Day

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ZURBwired 2011 Kick-Off

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Congratulations Rebekah Children's Services!

The ZURB team and I are excited to announce that Rebekah Children's Services is our 2011 nonprofit selection! The combination of their strong mission, high energy, dedicated team, and clear goals won over our team amid a very competitive field of worthy organizations doing good for the people in their community. We want to thank everyone who made the effort to submit a proposal this year!

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