Bare Necessities is the world’s largest retailer of designer intimate apparel and underwear, winning customers through their extensive selection and world class customer services. Ever watchful of trends in the marketplace, Bare Necessities saw an increase in their traffic coming from desktop users. In particular these visitors were using high resolution, large screen displays and were generally coming direct from email and other promotions. Bare Necessities came to ZURB to figure out how best to take advantage of that extra screen real estate and design for those extra large screens.
Mobile first design is focused on scaling back and distilling designs to what is most important, while large screen design requires the opposite, figuring out new things to add or enlarge to enhance the design.
While we had some hunches as to best fill these spaces with, we looked to current users of the site to identify what is most important to them, in particular, when making a purchasing decision. Their answers were near unanimous. When purchasing underwear, especially bras, sizing information played the biggest role in their decision to buy and helped us form this Design Insight:
