Hammering out the details

This was our sixth Wired and one of our smoothest events. Despite everything running like a well-oiled machine, this Wired still had its own set of challenges. Our print deadline, as usual, was tight. So as the Print Team was working on the visual designs, the Content Team was hammering away at their keyboards. The posters made it to the printers on time, but the brochure took a bit longer than expected and was a little late. After everything was at the printers, we noticed an error on the invitation, which had us calling them to say, "stop the presses!" Luckily, they were able to fix the error!

Meanwhile, our Web, Visual Design, and Engineering Teams were hard at work on the microsite for the 25th anniversary event. The Web Team wasted no time, laying out the site in wireframes while the visual designers buttoned up the look of the site. The engineers waded in code soup, building a new backend for the site.

And all throughout the day and night, the Video Team scrambled. They interviewed people who came to our building then jumped in a car to get more footage and interviews off-site then rushed back here so they could edit it all together!