The other day we came across a video that, in a way, encapsulated a lot of what we've been working on and thinking about. It was a sharp reminder that there are always moving parts, gears within gears, in any venture, product and business as a whole. Take a look:
Pretty amazing, right? There are 500 balls moving through some 101 feet of gears, armatures and tracks. Some 600 hours went into building the Great Ball Contraption, brick by brick. Imagine constructing something of this magnitude with all those Lego pieces. But isn't that how it is in building a business or product? You have to take it one step at a time, one piece at a time. To do that, you have to have a combination of persistence and patience to assemble those moving pieces then push them along on a huge track to an end result. All without derailing the momentum you're trying to maintain.
We've had to do that ourselves over the past three years with our product suite. We couldn't just throw together the entire suite all at once. Imagine trying to throw together the Great Ball Contraption in one shot. You might be able to do it, but it won't be great. It might work, but not as smoothy as seen in the video. And that's the same with a product line. We're still laying the track with the last two products in the suite, Influence and Solidify, which are currently in private release, working hard to improve them and their functionality. When it comes to the suite as a whole, we're putting the gears in place, making sure all the pieces snap perfectly into place.
Building products and businesses takes effort and time. But you won't get there until you put down that first brick and then put the next brick on top of that. One brick at a time.