Posterous announced today that they are shedding their blog identity in favor of becoming a full-featured social network. During the past 8 months they have completely redesigned and overhauled their entire product and brand with a new focus: private sharing. Posterous' 15 million users will log in today to find a completely new product.
1. What was the thinking behind a complete redesign and rebranding?2. Why did they decide to go back to square one and start form scratch?
3. Is the new Posterous going to compete with Google+ and Facebook?
Next Friday, September 23rd at 12:00, Sachin Agarwal, the founder and CEO of Posterous, will get on his soapbox to share the reasoning behind the complete overhaul, the process they employed for the redesign and the strategy behind the decisions they have made.
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