Our soapbox last Friday with Wufoo's co-founder, Kevin Hale, was simply one of the best in terms of actionable takeaways people can go out and implement. Not only did Kevin share some insights into how Wufoo uses dating as the basis for acquiring customers, but also how they use leading marriage research to help them retain their customers. We talked about how customer support is a major part of their engineers and designers workday, as well as their enormous dedication to writing thank you cards for their customers.
