Using Design to Help Unite an Industry

Increasing the value of an industry website through a multiple property integration and consistency.

The National Electrical Manufacturers Association (NEMA) is the association of electrical equipment and medical imaging manufacturers, founded in 1926 and headquartered in Rosslyn, Virginia.

Project Goal

NEMA needed to engage their members and the media and provide seamless integration of their properties in order to increase the value of their website to their members. ZURB needed to enhance their association’s visibility, while also focusing on improving the overall member experience.

Our Solution

ZURB’s redesign included a deep dive into the properties’ usage and personas to incorporate new, modern functionalities and features with a better overall experience and impact across all of the NEMA properties. 

Unification and branding consistency across the properties was a key component that made this project a success for NEMA. We designed the experience making the association and website more valuable to their members, including an updated look and logo that spoke better to the support NEMA provides to the industry.

Related Work

We're just getting started! Take a peek at some more of our work below: