Crafting An Exceptional Shopping Experience

We've collaborated with Bare Necessities on several engagements, connecting their customers with their stellar products in the most intuitive way.

Bare Necessities is an American underwear, swimwear, and loungewear online retailer which was established in 1998 in Avenel, New Jersey. To learn more, visit


Project Goal

For this specific engagement with Bare Necessities, we wanted to design a great product search and experience based on the multi-select refinement search page. Bare Necessities needed to provide relevant search results without limiting the customer's browsing. 

Our Solution

Since ZURB had already worked with Bare Necessities in the past, it was easy for us to jump into her world and explore how we best design this vital search function and experience. Every eCommerce engagement ultimately needs to impact conversion, so working with Bare Necessities in smaller, 4 - 6 week, very focused engagements, works well for both of us!  

Our final design for this engagement landed with a  designed responsive filter feature that allows her to refine her search results quickly and easily...making the path to purchase and conversion a great success!

Related Work

We're just getting started! Take a peek at some more of our work below: